Tech.io’s Trademark Policy
Effective: July 12, 2017
People write about all kinds of technologies on Tech.io. Sometimes they reference companies or products. Sometimes they subtly (or not) promote brands. All fine by us. What Tech.io doesn’t allow is using someone else’s trademark in a way likely to confuse people.
What’s a trademark?
A trademark can be lots of things, but usually it’s a word, phrase or design (like a company name, a product name, a slogan or a logo). It shows you that this good or service comes from one company as opposed to some other company.Trademarks exist to prevent consumer confusion over the source of a particular good or service. They also stop one company from free-riding on another company’s investment in branding. By contrast, they do not exist to help a company stop someone from discussing it (or its products) or to end secondary markets.
Someone’s using my trademark on Tech.io. What do I do?
If you think someone’s using your trademark in a way that’s likely to confuse readers, let us know. We’ll look into it. Then we’ll take appropriate action. This might include temporarily or permanently removing a post or account.If you think someone is infringing your trademark, send the following information to email@example.com:
Please note — we forward a trademark notice to the user who posted the disputed content. This might include your contact information, the name of your organization, and the contents of your notice. To protect your privacy, you may want to provide business rather than personal contact information.
If someone’s using my trademark, in what scenarios would you not take it down?
If you have questions or comments, let us know at firstname.lastname@example.org.